The state of customer engagement in South Korea in 2025

In the 2025 Braze Global Customer Engagement Review, we identified trends shaping the interactions between brands and customers worldwide. Through our analysis, which surveyed 2,300 marketing leaders worldwide, including 100 from South Korea, we uncovered key insights specific to South Korea.

Here’s what South Korean marketers should focus on in the upcoming year.

To uncover more insights into how the world’s leading brands are approaching their customer engagement strategies, download the full 2025 Global Customer Engagement Review report here.