Events and Webinars

January 22, 2025 at 9am PT / 12pm ET / 5pm GMT Every brand wants loyal customers—but many struggle to make that vision a reality. To get loyalty right, marketers need to nurture strong relationships with their audience. But building and maintaining these relationships requires brands to understand each customer, engage with them in ways that resonate, and drive real value with every experience. In this webinar, we'll talk with KFC and CVS Health about the tools and tactics they've used to strengthen engagement, deepen retention, and create sustainable customer relationships built on true loyalty. You'll learn: The difference between retention and long-term loyalty The role that data plays in supporting sustained customer relationships Actionable tips for supporting stronger customer loyalty right from the start

December 11, 2024 at 9am PT / 12pm ET / 5pm GMT With 2025 right around the corner, staying ahead of emerging trends is more important than ever. Join Vicki Loomes, Head of Trends at Trendwatching, for a lively and engaging session that will highlight the global trends shaping consumer behavior and marketing innovations. But trends are only “nice-to-knows” unless you understand how to act on them–so Vicki will provide guidance on how to apply them to your own marketing strategy. You’ll learn: What drives consumer expectations in the “expectation economy” Top global trends shaping innovation across industries–and inspiring examples from best-in-class brands acting on them effectively Actionable insights that will help you anticipate shifts, refine your strategies, and maintain a competitive edge