State of Customer Engagement 2025: Asia Edition

A smiling young man in a suit and tie against a plain white background. He has short black hair and is looking directly at the camera.

Jarrett Wong

Head of Martech and Mobile Marketing, Sephora SEA

A woman with shoulder-length brown hair smiles in front of a large tree and modern buildings. Flowers decorate the area, adding color to the scene.

Jasmine Fernandez

Retention Marketing Lead, MoneySmart Group

A smiling man with a bald head and glasses, wearing a light blue shirt. He has a friendly expression against a plain background.

Marcus Collins

Award-Winning Marketer, Author, Chief Strategy Officer

A young man with glasses and short hair smiles at the camera, standing outdoors with a city skyline in the background. He is wearing a black polo shirt.

Horace Lee

Manager, Integrated Campaigns, Braze

Worried that your marketing messages aren't hitting the mark? You're not alone – 85% of marketing executives feel the same way.*

To truly connect with customers, brands need to understand and respond to their customers' digital body language. Join us on March 28th for our biggest virtual event in Asia yet, the State of Customer Engagement 2025: Asia Edition, and learn how to do just that.

Our keynote speaker, award-winning marketer Marcus Collins, will uncover a new perspective on customer-centricity, and demonstrate how to develop impactful marketing campaigns that deliver real business results. This pre-recorded session will encourage marketers to lead instead of follow, and highlight how we can all craft meaningful (and financially relevant!) campaigns.

Then, we'll sit down with marketing leaders from Sephora, MoneySmart, and other top brands to discuss how they're embracing talent, technology and content to craft campaigns that resonate at scale.

What you'll learn:

How to mold your messaging by merging content and technology
The importance of building trust through transparency in advanced personalization
Ways to enhance customer experiences over time with AI as your copilot

*Source: 2025 Global Customer Engagement Review

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