Harnessing First Party Data for Personalised Customer Journeys

June 10, 2025 at 11am BST

Join Kai Williams, Manager, Customer & Partner Training, for a learning session direct from the City x City London stage!

By the end of this session, you’ll be able to explain why first-party data is so critical - not just for privacy & compliance, but for unlocking truly personalised experiences.

You’ll learn how to identify and collect high-value customer data using tools like Braze Landing Pages, and how to build and target meaningful audience segments based on that data.

Finally, you’ll explore how to design cross-channel customer journeys using Braze Canvas Flow and Connected Content to bring personalisation to life.

Whether your focus is email, push, in-app, or a full channel mix, we’ll discuss smarter, more impactful ways to make use of the data your customers are sharing with you.