WEBINAR

How to Build Trust with Every Interaction: Customer Engagement for Financial Services

Erin Bankaitis
Director of Industry Marketing, Financial Services Lead, Braze
David Skinner
Head of Strategic Alliances, Acxiom

In partnership with

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The rise of new entrants, more accessible data, and digital channels are reshaping customer expectations for financial institutions. While there's an opportunity for marketers to stand out through customer engagement, only 41% of consumers feel that communications from their financial services providers meet their needs.

This session will feature expert insights on financial services trends within the customer engagement space, explore why companies are missing the mark, and offer strategies for marketers in the industry to enhance engagement.

Register now to learn:

  • Four key themes to help financial services companies meet and exceed customer expectations
  • Actionable insights and tactics you can bring back to the office
  • Financial services data strategy and governance best practices for building customer trust
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It's time to be a better marketer