Enhancing customer engagement in financial services

From texts to emails to apps, consumers now have more ways to interact with financial institutions than ever. This means marketers must find innovative ways to engage customers with tailored, relevant, and consistent experiences. So, how can financial services firms communicate more effectively with their customers?

Watch Economist Impact's virtual event, sponsored by Braze, to learn how financial institutions of all sizes can more efficiently connect with customers, build trust, and drive loyalty and retention. Hear from marketing and financial services executives on their successes—and difficulties—in interacting with customers.

Watch now to learn:

• How financial services marketing departments can balance innovation with tight budgets
• The challenges and opportunities with integrating new technologies, including the evolving role of AI
• Best practices in financial services for building trust, protecting customer privacy, and deepening loyalty