Enhancing customer engagement in financial services

A woman with long dark hair smiles confidently, wearing a gray blazer. She is in a professional setting with a light background.

Christina Pihos

Chief Marketing Officer, Group Insurance, Prudential

A smiling man with curly gray hair and a beard, wearing a purple sweater, is posed in front of a window with a blurred background.

David J. Reibstein

Professor of Marketing, The Wharton School

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Kapil Arora

Senior Vice- President /Managing Director, Head of Digital, AllianceBernstein

A woman with shoulder-length brown hair smiles warmly at the camera, wearing a teal sweater. Natural light illuminates her face from the side.

Erin Bankaitis

Director of Industry Marketing, Financial Services Lead, Braze

A man with glasses and dark hair is smiling at the camera, wearing a white shirt and a tie. The background features a modern building with large windows.

Dexter Thillien

Lead Analyst, Technology and Telecoms, Economist Intelligence Unit

From texts to emails to apps, consumers now have more ways to interact with financial institutions than ever. This means marketers must find innovative ways to engage customers with tailored, relevant, and consistent experiences. So, how can financial services firms communicate more effectively with their customers?

Watch Economist Impact's virtual event, sponsored by Braze, to learn how financial institutions of all sizes can more efficiently connect with customers, build trust, and drive loyalty and retention. Hear from marketing and financial services executives on their successes—and difficulties—in interacting with customers.

Watch now to learn:

How financial services marketing departments can balance innovation with tight budgets
The challenges and opportunities with integrating new technologies, including the evolving role of AI
Best practices in financial services for building trust, protecting customer privacy, and deepening loyalty

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