EMARKETER Holiday retail forecast: Where to focus your marketing budgets in 2025

Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail growth.

With the added pressure of potential tariffs and wavering consumer confidence, this year’s holiday season will look different—and demand sharper planning.

Watch this on-demand EMARKETER Meet the Analyst webinar, where Principal Analyst Sky Canaves shares the annual 2025 holiday shopping forecast, what to expect this season, and how to prepare. She’ll walk through where ecommerce demand is holding steady, which channels are still worth your investment, and how to plan around this year’s promotional windows.

Tune in to see what’s worth focusing on this season—and what’s not.