From data to delight: Data becomes action, engagement becomes real

Friday, October 23, 2026 at 1.00pm AEDT / 10.00am SGT

Your customers move in real time. Most data pipelines don't. That gap is where predictive models sit unused, and where the clearest personalisation opportunities stay locked in the warehouse.

Across APAC, marketing, data and CX leaders are hitting the same wall: rising customer expectations, tighter margins, and data complexity that keeps teams from acting on what they already know. The last mile, from ML model output to customer message, is where most programmes stall.

Braze and Databricks host From Data to Delight on Friday 23 October, a 45-minute live session for APAC's senior marketing, data and CX leaders.

Braze frames where that execution gap costs brands the most. Databricks runs a live demo of DeltaSharing, moving model outputs into Braze Canvas without ETL delays or duplicated data. A customer speaker from a leading APAC brand closes with what changed on the ground, from engagement lift to the revenue numbers that got their CMO and CFO aligned. Live Q&A closes the session.

What you'll leave with:

• How Braze and Databricks close the gap between Machine Learning (ML) model outputs and real-time channel activation
• A live look at Databricks DeltaSharing moving model-driven segments into Braze Canvas journeys, without ETL delays or duplicated data
• Real APAC use cases across predictive churn prevention, real-time recommendations and dynamic loyalty segmentation

Partner: