Building Trust in Financial Services: Balancing innovation, security and personalisation

Trust is the currency of financial services, but for many customers it is diminishing. A rise in data breaches, payment scams, and concerns over transparency and privacy are significantly undermining customer trust in financial institutions.

This Financial Times webinar, held in partnership with Braze, brought together financial services leaders responsible for digital, strategy, and customer experience to address this pressing issue.

Watch now to learn:

• How firms can innovate while still demonstrating security and reliability in every communication
• How financial institutions can improve transparency in communications and transactions
• Where AI and automation fit into the personalization and security equation

This webinar was produced by FT Live and originally published here.