Building Trust in Financial Services: Balancing innovation, security and personalisation

A woman with shoulder-length blonde hair smiles while wearing a navy blazer and light pink shirt, standing outdoors with trees in the background.

Pam Piligian

Chief Marketing Officer, Navy Federal Credit Union

A middle-aged man with gray hair and glasses smiles at the camera, wearing a brown blazer over a blue turtleneck. The background is dark and neutral.

Daniel Darst

Deputy Chief Marketing Officer, Flagstar Bank

A woman with shoulder-length brown hair smiles warmly at the camera, wearing a teal sweater. Natural light illuminates her face from the side.

Erin Bankaitis

Director of Industry Marketing, Financial Services Lead, Braze

A woman with auburn hair wearing a floral-patterned jacket poses for a portrait against a neutral background. She has a slight smile and is looking directly at the camera.

Sally Hickey

Reporter, The Banker

Trust is the currency of financial services, but for many customers it is diminishing. A rise in data breaches, payment scams, and concerns over transparency and privacy are significantly undermining customer trust in financial institutions.

This Financial Times webinar, held in partnership with Braze, brought together financial services leaders responsible for digital, strategy, and customer experience to address this pressing issue.

Watch now to learn:

How firms can innovate while still demonstrating security and reliability in every communication
How financial institutions can improve transparency in communications and transactions
Where AI and automation fit into the personalization and security equation

This webinar was produced by FT Live and originally published here.

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