Entertainment in Action: The data already exists. Most of it never gets used.

Friday, September 4, 2026 at 11.30am AEST / 9.30am SGT

Your audience moves in real time. Most entertainment engagement strategies don't. That gap is where subscribers churn, and where the sharpest personalisation opportunities get left on the table.

Across APAC, media, entertainment, gaming and sports brands are facing the same reckoning: subscription fatigue, social-driven discovery replacing owned channels, and audiences harder to hold between content peaks. Only 30% of media and entertainment marketers target by behaviour. Only 19% orchestrate campaigns across channels. Only 32% assemble content at the moment of engagement. The infrastructure to close that gap already sits inside these organisations.

Braze and Penguinwolf host Entertainment in Action on Thursday 4 September, a 45-minute live session for APAC entertainment, gaming and sports leaders, C-suite through Director level.

Braze unpacks the APAC findings on where the personalisation gap is widest and what's holding brands back. Erazmo (Penguinwolf) shows Braze in action against real ticketing and entertainment use cases. Chris Johnston (Braze) gives the view from the ground on where the region goes next. Live Q&A closes the session.

What you'll leave with:

• Where entertainment brands across APAC are losing the personalisation window, and the signals that predict it
• How ticketing and engagement data connects to Braze execution, without the manual handoffs
• Where APAC entertainment is heading and what it demands from your engagement playbook