AI in Action: How to build better workflows with AI agents

A smiling woman with long, wavy blonde hair is wearing a light-colored blazer and a white top. She stands outdoors with blurred greenery and flowers in the background.

Lea Engelmann

Topic Lead Engagement, RTL+

A smiling woman with long brown hair, wearing a white shirt and gold jewelry, sits on a colorful couch. The background features wooden panels and soft cushions.

Sydney Smith

Senior Manager of Lifecycle Marketing, ConsumerAffairs

A woman with long dark hair smiles at the camera, wearing a black top and a gold necklace. The background features a brick wall.

Jane Guo

Lead Customer and Partner Trainer, Braze

A smiling person with long dark hair and glasses poses in front of colorful flowers and a market stall. The background features various items for sale.

Barbara Olushola

Senior Customer Success Manager, Braze

Now available on demand.

Most marketing teams know AI should be doing more of the heavy lifting in their campaigns. The gap isn't ambition, it's knowing exactly where to start and what "good" actually looks like in practice. This session closes that gap, with a live walkthrough inside a real dashboard and two brands, ConsumerAffairs and RTL+, already putting it to work.

What will I learn from this webinar?

Access agent tools in your platform and configure your first agent from scratch, including writing an effective prompt and instruction set.
Explain how AI-generated content, personalization, and journey logic work together, and set realistic expectations for the results.
Build a working use case in your own dashboard using a real, tested example

Who is this webinar for?

This is built for marketing and lifecycle teams already running campaigns who want a concrete starting point for AI agents, not a high-level AI strategy talk. It assumes familiarity with campaign and journey basics.

Why does this matter now?

Marketing teams have broad access to AI tools, but most campaign workflows still treat AI as a separate step rather than something built into the decision layer of a journey. As agent-based tools become part of core marketing platforms, the teams that know how to configure and prompt them well will move faster than teams still using AI as a bolt-on.

Ready to get started?

Here's the prompt for the Customer Sentiment Analysis Agent from the session's live demo—use it to build the same agent in your own dashboard today.