A marketer’s guide to AI agents: Getting started with AI agents

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Andy Iliffe

Head of CRM, Motorway

Smiling woman with long dark hair wearing a navy top, posing in front of a softly blurred light background.

Candice Hyytinen

Lead Product Marketing Manager, Braze

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Aria Rabet

Manager, Enterprise Solutions Consulting, Braze

Aparna Prasad

Senior Product Marketing Manager at Braze

August 26, 2026 at 8am PT / 11am ET / 4pm GMT

As marketers, we’re feeling the pressure to use AI for something, even if no one has made it especially clear exactly what, or why.

This webinar will help you get moving, whether you’re building your first (or 50th) AI agent. We’ll start by breaking down the 4-step framework for building agents that actually drive ROI.

Then, we’ll put the framework into action and dive into a set of 3 demo-driven use cases–ranging from simple (or mild 🌶️) to complex (spicy 🌶️🌶️🌶️).

You’ll learn:

The 4-step framework for getting started with AI agents
Strategies for new and improved A/B testing at scale with real-time optimization
How a leading UK agency is building agentic workflows at scale for major global brands

Plus, we’ll save time for your questions in our live Q&A session.

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