Getting started with AI agents

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Andy Iliffe

Head of CRM, Motorway

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Ben Koolen

Solutions Lead, SCHMACK

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Candice Hyytinen

Lead Product Marketing Manager, Braze

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Aria Rabet

Manager, Enterprise Solutions Consulting, Braze

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Aparna Prasad

Senior Product Marketing Manager at Braze

Now available on demand.

As marketers, we’re feeling the pressure to use AI for something, even if no one has made it especially clear exactly what, or why.

This webinar will help you get moving, whether you’re building your first (or 50th) AI agent. We’ll start by breaking down the 4-step framework for building agents that actually drive ROI.

Then, we’ll put the framework into action and dive into a set of 3 demo-driven use cases–ranging from simple (or mild 🌶️) to complex (spicy 🌶️🌶️🌶️).

You’ll learn:

The 4-step framework for getting started with AI agents
Strategies for new and improved A/B testing at scale with real-time optimization
How a leading UK agency is building agentic workflows at scale for major global brands

Plus, we’ll save time for your questions in our live Q&A session.