Master Your Ideal Messaging Mix: A Roadmap and Best Practices for Braze Channels

There’s no longer one channel that can speak to every customer, and finding the right mix of channels to meet your audience's specific needs is both a challenge and an opportunity for marketers. In this session, we explore what questions brands need to consider when building out or evolving their marketing channel mix and share real-life examples of the impact that thoughtful cross-channel messaging programs can provide.

Speakers:

• Kevin Shectman, Director, Product Marketing, Braze
• Gurbir Sukhija, VP, Product Management, Braze
• Juan "Nacho" Ignacio Fiore, CRM Automation Sr. Manager, Rappi
• Simona Ioannoni, Director of Lifecycle Marketing, TextNow