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Mastering Both Sides of the Customer Experience

Succeeding in the on-demand space takes nerve—and a mastery of a unique dual-marketplace system, where communicating with the people fulfilling orders is just as key to the customer experience as the messages you send to users. Brands outside this space can learn a lot about what it takes to effectively manage supply and demand in today’s fast-moving, mobile-first world. Be inspired, not disrupted.

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