The Future of Agentic Marketing & Operator Connect

In the closing segment of Forge Day 1, Braze leadership outlines the future of agentic marketing and presents the business case for Operator Connect - a headless cloud platform that lets marketers build, fix, and analyze complete customer journeys directly from external AI tools like Claude, Cursor, and ChatGPT. After unveiling over 25 new platform feature updates, leadership wraps up with a vision for how AI is fundamentally redefining the marketer's role.

Speakers:

• John Hyman – Cofounder and CTO, Braze
• Pierce Dolan – Chief Product Officer, Braze