Video|September 29, 2026

Operationalizing AI with Governance and Unified Data Integration

Jon & Christy present new AI-driven decisioning tools designed to automate multi-variant testing and scale individualized customer journeys. Watch these tools in action through live demos featuring a fictional retail brand.

Jon & Tasso also highlight bidirectional data integrations with industry leaders like Databricks to power unified customer context.

Speakers:

  • John Hyman – Cofounder and CTO, Braze
  • Christy Poulos – VP of Product Marketing, Braze
  • Tasso Argyros – VP and General Manager of Customer Lake, DataBricks
Speaker portraits of Jon Hyman, Braze cofounder and CTO; Christy Poulos, Braze VP of Product Marketing; and Tasso Argyros, Databricks VP and GM of CustomerLake, for Braze Forge On Demand.

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