Tomorrow’s Stack, Built Today: Leveraging AI and True Data Agility

Marketers now have more data and technologies at their disposal than ever before—but even with all of today's tools, a lot of brands don't know if they're getting it right. And connecting with customers is only getting more challenging, with the number of platforms, channels, and touchpoints continuing to grow. The solution? Embracing a composable approach to customer engagement, making it possible to evolve and optimize your technology stack to ensure that your data, channel mix, and AI capabilities are working effectively together. In this session, we'll hear from leaders at forward-looking brands on how they've taken a thoughtful, nuanced approach to managing and upleveling the technology at their disposal to drive exceptional customer engagement outcomes.

Speakers:

• Reuben Raman, VP, Marketing, BandLab
• Justin Crowe, Marketing Technology Manager, e.l.f. Beauty
• Courtney Kociemba, Senior Director, Customer Strategy and LCM, Cava
• Josh Bauer, Director, One-Time Services, AMER, Braze