The ROI of AI: How to Drive Real Value

AI is changing the world—but is it helping your bottom line? As artificial intelligence is integrated into every facet of customer engagement, brands are under pressure to move beyond proof of concept AI usage and showcase the real, concrete value this technology makes possible. In this session, we'll explore how leading companies are using AI to drive measurable value for both brands and consumers alike.

Speakers:

• Megan Walsh, Global Head of Lifecycle Marketing, Canva
• Gina Prows, Director, Lifecycle Marketing, SoFi
• Steven Balagula, Director, Global Lifecycle Marketing, Peloton