New Perspectives On Customer Centricity

Marketing begins and ends with the consumer, and a nuanced understanding of the consumer is essential for the development of successful marketing strategies and tactical executions. In recent years, however, consumer behavior has changed dramatically thanks to new technologies and social forces. These dynamics have required marketing leaders to consider a new perspective on customer centricity in an effort to catalyze the kind of engagement that catalyzes behavioral adoption. In this talk, Dr. Marcus Collins will explore the hidden forces that are at play in contemporary consumption to help today’s marketing leaders maximize their impact in the market.

Speaker:

• Marcus Collins, Marketing Professor, Author, and Chief Strategy Advisor