Built With Braze: How Legal & General Scales Real-Time Trust for Millions

For a heritage financial services organization, personalization isn’t just a marketing goal—it’s the foundation of customer trust. But channel silos and data latency often get in the way of true real-time communication.

Discover how Legal & General partnered with Braze to turn customer behavior signals into instant, relevant action. By launching native in-app Content Cards and orchestrating dynamic customer journeys, they scaled true one-to-one engagement across millions of customers.

The results speak for themselves: a 30% increase in engagement, a 125% growth in digital registrations, and an 85% rise in app downloads. Watch the video to see how they transformed their CRM from a broadcast tool into a high-performing engagement engine.