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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Melting Points: Locking in Loyalty

Melting Points: Locking in Loyalty

In today's hyper-competitive landscape, true brand loyalty has never been more elusive—or more valuable. Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights. The findings are transformative: Real loyalty isn’t built on transactional perks alone—it’s rooted in emotional relevance, connection, community, and consistently adding real value to people’s lives. Where creativity melts into technology, where brand purpose fuses with performance metrics—that's where modern loyalty is forged.

The possibilities of push

The possibilities of push

The push notifications consumers receive today often don’t look all that different from the ones they got ten years ago—and that might leave marketers like you wondering if there have been any real innovations in push since then. But under the surface, the interactivity, sophistication, richness, and urgency that modern push supports can make it one of the most flexible channels for customer engagement, but only if you know how to harness its potential. So, are you getting enough out of your push notifications? Find out in our guide Are your push notifications stuck in the past? Get the guide today to uncover: A brief history of push notifications What’s holding marketers back from using push better How best-in-class journeys can be powered by push

The 2025 Australia and New Zealand Customer Engagement Review

The 2025 Australia and New Zealand Customer Engagement Review

Brands in Australia and New Zealand (ANZ) are diverse, innovative, and have an excellent track record for creating and measuring successful marketing campaigns—but there are still opportunities for growth. We surveyed marketing executives in ANZ to learn what customer engagement trends they’re watching in 2025, and how they plan to take advantage of opportunities and tackle new challenges. In this exclusive Braze review, discover: Key trends in data-driven collaboration Strategies for effective cross-departmental communication Insights on leveraging zero-party and predictive data Best practices for creating emotionally resonant messaging

Melting Points: Locking in Loyalty

Melting Points: Locking in Loyalty

In today's hyper-competitive landscape, true brand loyalty has never been more elusive—or more valuable. Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights. The findings are transformative: Real loyalty isn’t built on transactional perks alone—it’s rooted in emotional relevance, connection, community, and consistently adding real value to people’s lives. Where creativity melts into technology, where brand purpose fuses with performance metrics—that's where modern loyalty is forged.

The possibilities of push

The possibilities of push

The push notifications consumers receive today often don’t look all that different from the ones they got ten years ago—and that might leave marketers like you wondering if there have been any real innovations in push since then. But under the surface, the interactivity, sophistication, richness, and urgency that modern push supports can make it one of the most flexible channels for customer engagement, but only if you know how to harness its potential. So, are you getting enough out of your push notifications? Find out in our guide Are your push notifications stuck in the past? Get the guide today to uncover: A brief history of push notifications What’s holding marketers back from using push better How best-in-class journeys can be powered by push

The 2025 Australia and New Zealand Customer Engagement Review

The 2025 Australia and New Zealand Customer Engagement Review

Brands in Australia and New Zealand (ANZ) are diverse, innovative, and have an excellent track record for creating and measuring successful marketing campaigns—but there are still opportunities for growth. We surveyed marketing executives in ANZ to learn what customer engagement trends they’re watching in 2025, and how they plan to take advantage of opportunities and tackle new challenges. In this exclusive Braze review, discover: Key trends in data-driven collaboration Strategies for effective cross-departmental communication Insights on leveraging zero-party and predictive data Best practices for creating emotionally resonant messaging

Melting Points: Locking in Loyalty

Melting Points: Locking in Loyalty

In today's hyper-competitive landscape, true brand loyalty has never been more elusive—or more valuable. Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights. The findings are transformative: Real loyalty isn’t built on transactional perks alone—it’s rooted in emotional relevance, connection, community, and consistently adding real value to people’s lives. Where creativity melts into technology, where brand purpose fuses with performance metrics—that's where modern loyalty is forged.

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Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

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