Black Friday & Cyber Monday consumer trends across the US and Europe in 2026

In this report, we cover:

• Top trends and data insights: Fresh consumer data gathered from 7,000 shoppers across the US, UK, France, Germany, and Spain.
• Five pivotal consumer trends: The essential strategies brands must deploy to navigate pricing skepticism, social media engagement shifts, and evolving buyer personas.
• The phygital mandate: How to connect digital and physical channels seamlessly to deliver the effortless cross-channel navigation that 82% of consumers now demand.