Braze designated as a Google Cloud Ready partner for BigQuery customers

Since its launch in 2011, Google Cloud’s BigQuery serverless data warehouse has made it possible for thousands of brands to gather real-time insights, support interactive queries, and leverage the platform’s machine learning capabilities to support a wide range of different business needs.

Today, Braze is pleased to announce that we have officially been designated as a Google Cloud Ready partner for BigQuery, allowing Braze and BigQuery customers to take advantage of the benefits of these two leading solutions for data management, reports, analytics, and customer engagement.

Braze and BigQuery: What’s possible now

Today’s marketing teams are increasingly tasked with serving up exceptional, highly relevant experiences across a wide variety of platforms, channels, and other touchpoints—and doing it consistently, in real time. Thankfully, integrating your customer engagement platform and your data warehouse makes the process easier and more scalable.

Braze is built with data flexibility in mind, allowing for the activation of your first-party data to support your customer engagement efforts. Braze Cloud Data Ingestion (CDI) creates a seamless link between BigQuery and Braze, allowing marketers to quickly collect, process, and unlock value from their data. Further, it unlocks unique opportunities to support increased optimization via AI/ML, in service of delivering deeper, more impactful customer experiences over time.

Because the Braze data model is built to support arrays and nested attributes, brands can easily sync both structured and unstructured data from BigQuery, avoiding the headaches that come with building out cumbersome and complex data pipelines. This puts important data into the hands of marketers faster, allowing them to deliver personalized, valuable experiences to their consumers across a range of devices, platforms, and channels.

Why the Google Cloud Ready - BigQuery partner integration validation program matters

Too often, there’s a gap between what technology providers say about partner integrations and what an integration truly makes possible. By contrast, the Google Cloud Ready - BigQuery partner integration validation program allows brands to assess the quality of different solutions’ integrations with BiqQuery. Under the initiative, Google engineering teams work to verify each participating partners’ BigQuery integrations through a three-phase process that includes data integration tests, assessment against relevant benchmarks, and documentation review and updates.

By earning this designation, Braze has demonstrated that our customer engagement platform has met a core set of functional and interoperability requirements with our BigQuery integration. Marketers can have confidence that this integration works as advertised, allowing them to gain significant insights and value as they work to build deeper relationships with their customers.

Final thoughts

To learn more about how to use BigQuery with Braze in concert to support more effective, impactful customer engagement, visit our documentation. Interested in learning more about the Google Cloud Ready - BigQuery partner integration validation program? Visit the program’s resources page.

Forward-Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal year ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.