Resources/Webinars & Events

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

How to achieve real ROI with AI

January 22, 2026 at 10am PT / 1pm ET Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement. Join this webinar to learn: How brands should think about harnessing the full potential of AI to drive real business outcomes. What the coming agentic era means for personalization and how the best-in-class agents will win. Practical ways to use AI for personalization and overcome the treadmill phase of adoption. A customer's-eye view of how this technology creates a more unified, engaging brand experience

January 22, 2026

AI Decisioning in Customer Marketing: Evaluating Reality vs. Hype

February 12, 2026 at 9am PT / 12pm ET / 5pm GMT One of the hottest topics in marketing technology today is AI decisioning: deploying agents to optimize 1:1 lifecycle marketing. It's a perfect use case for state-of-the-art AI that can deliver significant uplift to your revenue-focused KPIs. But because it's such a hot topic, the noise in the market has been cranked to 11. So what's real vs. hype, and how can you tell the difference? Our speakers will discuss real-world implementation and explain the concepts you need to know to make informed decisions: How true reinforcement learning works in AI decisioning The kinds of data you can use in AI decisioning and how to get it How forward-deployed engineers deliver outcomes, not just onboarding A clear roadmap of first steps and a path for expanding scope Hurdles and pitfalls to avoid that other vendors might not tell you

February 12, 2026

What's New at Braze: a live look at the Q4 2025 Product Release

Our Q4 product release is here, and this webinar is a straightforward guide to what's new and how to use it. Join our host, Kai Williams, for a live session where we'll skip the buzzwords and focus on showing you how the new features work in the real world. Save your seat for "What's new at Braze: the Q4 2025 product release," happening live on Tuesday, January 27, 2026. Here’s what Kai will cover: A complete tour of what's new: We'll walk you through the most important Q4 updates, including the no-code RFM Segment Template, advanced Liquid personalization for Landing Pages, and granular Enhanced CDI Reporting. Live demos, not just slides: This is a hands-on session. You'll see Kai and the team build value-based segments and customize creative assets live in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: We'll share practical tips and clear use cases—like how to identify "Champions" vs. "At-Risk" users instantly—so you can leave the session with ideas to try in your own campaigns immediately. If you use Braze, this is the most straightforward way to stay up-to-date and learn how to get more from the platform. Can't make the live session? Register anyway, and we will send you the on-demand recording to watch whenever you like. Prefer it in another language? Subtitles will be available on the live session.

January 27, 2026

How to achieve real ROI with AI

January 22, 2026 at 10am PT / 1pm ET Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement. Join this webinar to learn: How brands should think about harnessing the full potential of AI to drive real business outcomes. What the coming agentic era means for personalization and how the best-in-class agents will win. Practical ways to use AI for personalization and overcome the treadmill phase of adoption. A customer's-eye view of how this technology creates a more unified, engaging brand experience

January 22, 2026

AI Decisioning in Customer Marketing: Evaluating Reality vs. Hype

February 12, 2026 at 9am PT / 12pm ET / 5pm GMT One of the hottest topics in marketing technology today is AI decisioning: deploying agents to optimize 1:1 lifecycle marketing. It's a perfect use case for state-of-the-art AI that can deliver significant uplift to your revenue-focused KPIs. But because it's such a hot topic, the noise in the market has been cranked to 11. So what's real vs. hype, and how can you tell the difference? Our speakers will discuss real-world implementation and explain the concepts you need to know to make informed decisions: How true reinforcement learning works in AI decisioning The kinds of data you can use in AI decisioning and how to get it How forward-deployed engineers deliver outcomes, not just onboarding A clear roadmap of first steps and a path for expanding scope Hurdles and pitfalls to avoid that other vendors might not tell you

February 12, 2026

What's New at Braze: a live look at the Q4 2025 Product Release

Our Q4 product release is here, and this webinar is a straightforward guide to what's new and how to use it. Join our host, Kai Williams, for a live session where we'll skip the buzzwords and focus on showing you how the new features work in the real world. Save your seat for "What's new at Braze: the Q4 2025 product release," happening live on Tuesday, January 27, 2026. Here’s what Kai will cover: A complete tour of what's new: We'll walk you through the most important Q4 updates, including the no-code RFM Segment Template, advanced Liquid personalization for Landing Pages, and granular Enhanced CDI Reporting. Live demos, not just slides: This is a hands-on session. You'll see Kai and the team build value-based segments and customize creative assets live in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: We'll share practical tips and clear use cases—like how to identify "Champions" vs. "At-Risk" users instantly—so you can leave the session with ideas to try in your own campaigns immediately. If you use Braze, this is the most straightforward way to stay up-to-date and learn how to get more from the platform. Can't make the live session? Register anyway, and we will send you the on-demand recording to watch whenever you like. Prefer it in another language? Subtitles will be available on the live session.

January 27, 2026

How to achieve real ROI with AI

January 22, 2026 at 10am PT / 1pm ET Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement. Join this webinar to learn: How brands should think about harnessing the full potential of AI to drive real business outcomes. What the coming agentic era means for personalization and how the best-in-class agents will win. Practical ways to use AI for personalization and overcome the treadmill phase of adoption. A customer's-eye view of how this technology creates a more unified, engaging brand experience

January 22, 2026

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