Q-phoria unleashed: How to turn Q4’s seasonal shoppers into loyal customers all year round

Q4 brings brands a huge influx of new customers, data, and permission. But the average US consumer belongs to eight loyalty programs and engages with only five, and 53% regularly switch brands even though they’re members. After the festive rush, the gap between enrollment and engagement quietly drains the value Q4 was meant to create.

Created in partnership with The ELA™, this report explains why loyalty schemes are losing their shine and what it takes to turn single seasonal purchases into lasting relationships.

Inside, you’ll find the insights behind:

• How to rebuild loyalty programs around what customers actually value
• How to turn Q4’s influx of customers, data, and permission into repeat purchases
• The psychology of loyalty, and why rewards money can’t easily buy often beat another discount
• Benchmarks and campaign results from leading brands

Whether you’re planning your post-peak retention strategy or rethinking your loyalty program from the ground up, this report shows how to make Q4’s new customers stick.