Winning loyalty in payments with AI

Digital wallets are projected to power roughly half of all point-of-sale and e-commerce transactions by 2027. Combined with the rise of buy-now-pay-later options and merchant-owned payment programs, card issuers face growing pressure to attract, engage, and retain cardholder loyalty.

This playbook, created in partnership with Payments Dive, explores how card issuers can build customer loyalty by moving AI from background infrastructure to real-time, customer-facing decisioning by using the Earn, Keep, Protect strategic framework.

Get the guide to learn more about:

• The Earn, Keep, Protect framework
• AI-led cardholder activation processes
• How creating tailored reward experiences can help maintain top-of-wallet status
• The benefits of empathetic AI-optimized cardholder communication