The Braze guide to building agents

Your Canvas can now think for itself. With BrazeAI Agent Console™, you can automatically build and launch custom, autonomous agents right inside your campaigns, no engineering team required. These agents understand context, make real-time decisions, and take action toward whatever goal you set, whether that's answering a customer's question or deciding which message they see next.

Inside the Braze Guide to building agents, you'll learn more about:

• How to personalize copy on the fly using agents that understand customer context, not just merge fields
• How to build feedback analysis agents that read customer sentiment autonomously, so you're not manually sorting through replies
• How to set up journey routing agents that surface the most relevant Canvas steps for each customer, saving your team hours of manual segmentation