Customers expect personalized, relevant experiences—the kind that also increase brand loyalty and drive revenue—and get frustrated when brands don’t deliver. As a result, it’s more important than ever to get your tech stack in order so you can properly take action on customer data. But how can they get access to the right data?

In Transforming the Customer Experience, we look to answer that question and explore:

• How to leverage data to activate and retain customers
• What embracing a self-serve approach looks like
• How to harness the power of AI to unlock more creative and compelling campaigns