The Total Economic Impact Of Braze

To deliver the brilliant digital experiences consumers expect, more and more brands today are investing in customer engagement platforms. But how should they determine which solution will deliver the results they need? We tasked Forrester to investigate the total financial impact of using Braze across industries.

From an 840% increase in ROI to reduced ad spend and accelerated growth—discover how the power of Braze could pay off for your company in this study. Download this study to explore the tangible benefits and cost savings that brands across the world have experienced as a result of adopting Braze.

"Braze gave the marketing team more autonomy when it came to launching campaigns. They no longer needed to go through their engineering team to make small string edits to messages, reducing a lot of bottle-necking that was happening."

Braze User, Lifecycle Marketing, Education

In this study, discover how Braze helps brands:

  • See an ROI of 840%
  • Reduce customer churn rate by at least 50%
  • Save over 2,200 hours in manpower during campaign creation
  • Drive accelerated company growth with cost savings
  • Rapidly integrate Braze technology, resulting in additional value of at least $300K


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.