AI didn’t kill creativity, outdated marketing did: How to claim your creative advantage in the age of AI

In an era defined by AI and automation, many marketers worry the discipline is losing its creative soul. But what if the opposite is true and artificial intelligence is making creativity more alive and human than ever?

AI hasn’t killed creativity; it’s revealed how narrow most brands’ definition of “creativity” has become. For years, marketing has been constrained by operating models built around calendars, campaigns, and channels. It’s about output rather than impact, and it’s led to increasingly indistinguishable creative initiatives across the market.

In this guide we cover:

• How technology is a catalyst, not killer of creativity
• The modern creativity manifesto for marketers
• Your AI creativity playbook, featuring five key use cases for heightened creativity within the composable AI stack and specifically within the Braze platform—from generative to agentic AI