Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies

It’s no secret that the global COVID-19 pandemic hit the travel and hospitality industry hard. But as lockdown restrictions ease, what lies ahead for the travel industry—and are consumers ready to travel again?

To help brands navigate the road to recovery, Braze worked with Wakefield Research and turned to data partners Skyscanner and Apptopia to better understand what customers need and identify the opportunities where travel brands can stand out from the competition. We found that new preferences and deal breakers are changing the way people book travel—from the messages consumers expect to receive to a new emphasis on health and safety that’s even more of a priority than price.

More than ever, it’s crucial that travel companies rethink their customer engagement strategies to bounce back in 2021. Download the new Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies report to discover the strategies leading companies like Getaway and use to boost engagement and increase bookings, retention and revenue during unpredictable times.

Download this exclusive Braze report to uncover:

  • What lies ahead for the travel industry: 3 clear trends for 2021
  • The state of the industry, region by region—from APAC to EMEA to NA
  • Key engagement tips to increase bookings, reservations and purchases
  • Essential actions for travel brands looking to ensure they deliver the right messages
  • And more!


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.