Media & Entertainment Inspiration Guide

Every entertainment brand has a hit. Almost none of them have a plan for what happens three months later.

That's the gap costing Media & Entertainment (M&E) brands the most. Tentpole moments still pull fans in, but retention isn't won in the premiere window. It's won in the long stretch after, where most brands go quiet and fans quietly cancel. The ones pulling ahead are treating that gap as the opportunity: using AI and first-party data to stay relevant to fans year-round, not just during launch week.

The M&E Inspiration Guide is here, and the findings are a wake-up call for brands still banking on the next big release. Dive into the full report to learn more about:

• The real math on churn: 39% cancel a subscription within six months, and "normal" churn can mean losing 100%+ of your base yearly.
• Why AI is quietly getting between you and your fans as it picks what's next.
• How M&E brands are trading calendar campaigns for lifecycle engagement between the big moments.