A Community of Bandits

AI breakthroughs are changing marketing. Generative AI will help marketers create content and content variants, but genAI won’t know what marketing actions are best for each individual customer. AI decisioning lets lifecycle marketers unlock the value of their first-party data to personalize for each individual customer. In this white paper, we look “under the hood” of the BrazeAI Decisioning Studio™, and we explain in detail how the Braze community of bandits helps lifecycle marketers realize the dream of 1:1 personalization.