Black Friday & Cyber Monday consumer trends across MENAT in 2026

Despite global economic uncertainty, the MENAT retail sector is booming, with many consumers planning to spend more during this year’s Black, White, or Yellow Friday and Cyber Monday (BFCM) sales.

However, capturing this high consumer confidence requires navigating fragmented touchpoints—especially since 97% of shoppers now demand seamless "phygital" experiences that blend physical and digital spaces.

This report, shaped by proprietary research, gives you a practical roadmap to navigate these changing buyer behaviours and unlock this massive growth opportunity.

In this report, we cover:

• Top trends and data insights: Fresh consumer data gathered from 1,000 shoppers across Dubai and Saudi Arabia, and more.
• Five pivotal consumer trends: The essential strategies brands must deploy to navigate pricing scepticism, social media engagement shifts, and evolving buyer personas.
• The experiential evolution: How customer journeys are being reimagined and why brands need to enhance the phygital experience to allow shoppers to discover, browse, and buy seamlessly, wherever they choose to shop