Customer Engagement Review 2025: GCC (Arabic)

Businesses across the Gulf Cooperation Council (GCC) are navigating a pivotal moment, aiming to harmonize international customer engagement standards with the distinct nuances of regional culture. While significant strides have been made, there's still ample room to enhance fundamental cross-channel strategies. Our 2025 GCC Customer Engagement Report, now also available in Arabic, features insights from marketing leaders throughout the region. We explored the trends they're monitoring in 2025, their plans for leveraging cross-channel marketing opportunities, and how they're addressing emerging customer engagement challenges.

This comprehensive Braze report reveals key findings on:

• Fostering collaboration by dismantling cross-disciplinary barriers.
• Building enduring customer loyalty through emotionally resonant approaches.
• The true meaning of providing seamless, responsive experiences across all customer touchpoints.

To download this report in English, visit: https://www.braze.com/resources/reports-and-guides/2025-gcc-customer-engagement-review