The State of Customer Engagement in APAC
Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, APAC brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.
To help out, we assembled our State of Customer Engagement in APAC guide. In this regional deep-dive, we leverage insights from APAC marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.
Thank You
![](https://braze.imgix.net/production/misc/600x600_LP_CER_APAC.png?auto=compress%2Cformat&fit=clip&q=90&w=377&s=d7fd518f73915d4166cd4b244135b9cb)
Explore the guide to uncover:
- The top three trends challenges and opportunities for APAC brands
- Exclusive data on how top-performing teams approach customer engagement
- A real-life case study from a leading APAC brand
Trusted
Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.
![](https://braze.imgix.net/production/logos/Dominoes_Logo_1600x900.png?auto=compress%2Cformat&fit=clip&q=90&w=300&s=cd69832579707ceca2e12eb03149007e)
![](https://braze.imgix.net/production/logos/Mercari_Logo_1600x400.png?auto=compress%2Cformat&fit=clip&q=90&w=300&s=80cfb194eafd5b8f9f33e2a2b30f514c)
![](https://braze.imgix.net/production/logos/intuit-logo_2024-02-16-184337_teor.png?auto=compress%2Cformat&fit=clip&q=90&w=300&s=0ecdd32e0668923593b11d0ea619601f)
![](https://braze.imgix.net/production/logos/TheGuardian_Logo_1600x400.png?auto=compress%2Cformat&fit=clip&q=90&w=300&s=7c4bfe6775219dfb092d3411e86631e1)
![](https://braze.imgix.net/production/logos/Etsy_Logo_1600x900.png?auto=compress%2Cformat&fit=clip&q=90&w=300&s=4bf1f40211506bd92449f549119d8bc5)
![](https://braze.imgix.net/production/logos/DeliveryHero_Logo_1600x900.png?auto=compress%2Cformat&fit=clip&q=90&w=300&s=5fbd1ad3acf0f0dc3253b3105460ed44)