Customer Engagement

The State of Customer Engagement in APAC

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, APAC brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.

To help out, we assembled our State of Customer Engagement in APAC guide. In this regional deep-dive, we leverage insights from South Korean marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

Explore the guide to uncover:

  • The top three trends challenges and opportunities for APAC brands
  • Exclusive data on how top-performing teams approach customer engagement
  • A real-life case study from a leading APAC brand


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.