#NoFilter: Braze on Security

The rise of mobile has made it possible for companies to understand and serve their audiences more effectively than ever before. But the nuanced customer data that makes those experiences possible also carries risk—especially for companies that aren’t mindful of privacy and security concerns as they execute their marketing efforts. Make sure you’re prepared with a little help from Braze Magazine. From GDPR to HIPAA, from PII to PHI, it’s all in here!

  • 17 Must-Knows About the EU’s New General Data Protection Regulation (GDPR).
  • Personal Data vs. Protected Health Information vs. Personally Identifiable Information: Know the Difference!
  • HIPAA and Marketing: Get Up to Speed on the Ins-and-Outs!
  • How Braze and other global brands are tracking toward joining #TeamCompliant once GDPR takes effect in May.
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Get the facts with this exclusive content collection!

  1. Nearly 80% of U.S. firms could face fines under GDPR
  2. Only 15% of marketers believe their businesses are on track to comply with GDPR
  3. 67% of Europeans feel concerned about not having control over their personal data online
  4. 68% of consumers are concerned about how how brands approach data security
  5. HIPAA violation fines averaged $2m per instance in 2016
  6. 1.9 billion data records were compromised in the first half of 2017

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