Five straight years: Braze Named a Leader in Snowflake’s Fifth Edition Modern Marketing Data Stack

TL;DR

Braze has been named a Leader in Snowflake’s Fifth Edition Modern Marketing Data Stack report, reflecting the Braze platform’s use by active Snowflake customers when it comes to activation and delivery of customer engagement experiences.

Key takeaways

• Braze has been named a Leader in Snowflake’s Fifth Edition Modern Marketing Data Stack report
• Braze is built to help brands turn rich customer and campaign data into timely, relevant experiences across channels, including through our rich integration with Snowflake's data platform
• The Braze and Snowflake partnership can simplify data access and activation, improve data agility and time-to-value, and support exceptional customer engagement programs at an enterprise scale

Data is at the heart of customer engagement, and brands that want to stay ahead of the curve need to find ways to balance effective data management and agility with real-time messaging and customer experiences. The first step? Ensuring that their marketing teams have the tools they need to make this vision a reality. That's why Braze is pleased to announce that we have been named as a leader in Snowflake's Modern Marketing Data Stack (MMDS) report for the fifth consecutive year.

Braze: A leader in Activation and Delivery

Snowflake releases the MMDS report on an annual basis in order to identify the top marketing and advertising application platforms that are actively used by active Snowflake customers. Braze is built to help brands turn rich customer and campaign data into timely, relevant experiences across channels, including through our rich integration with Snowflake's data platform. The Snowflake MMDS report specifically recognizes Braze as a Leader in its Activation and Delivery category, which includes customer engagement platforms, marketing clouds, messaging orchestration tools, and more, covering technologies that can potentially support real-time data activation, nuanced cross-channel orchestration and execution, and responsive user journeys across touchpoints.

When it comes to these capabilities, Braze stands out. We were architected on a foundation of in-the-moment streaming data and built to be cross-channel (and channel-agnostic) from day one. That’s made it possible for the Braze customer engagement platform to become a powerful, AI-enabled solution used by leading brands around the world to support exceptional personalized messaging and sophisticated customer journey management tools. When used in connection with Snowflake, the bi-directional integration between the two systems—which includes Snowflake Secure Data Sharing and Braze Cloud Data Ingestion—supports a seamless flow of data. Braze and Snowflake create a dynamic ecosystem that allows brands to maximize the value of their customer and campaign data while helping marketers forge engaging experiences at scale.

The Braze and Snowflake partnership can simplify data access and activation, improve data agility and time-to-value, and support exceptional customer engagement programs at an enterprise scale. What does that look like in practice? A financial convenience brand leveraged Braze and Snowflake to boost mobile app engagement by 11%. A global loyalty brand took advantage of the Braze/Snowflake integration to boost their open rates by 45%. And a leading ticketing brand used Braze and Snowflake together to boost conversion rates by 250%.

Final thoughts

Braze is committed to helping brands lead the charge as AI transforms the customer engagement space, supporting a tech stack characterized by flexible, agile, and future-proof solutions capable of enhancing customer experiences across a range of different touchpoints. Our long-running, successful partnership with Snowflake reflects that vision, and showcases what's possible when you bring together two best-in-class solutions to support exceptional customer engagement.

Interested in learning more? Check out the Fifth Edition Modern Marketing Data Stack report to dive even deeper.