September 2025 Bonfire Marketer of the Month: Aeroflow Health’s Brian Munn

Each month, Braze selects one individual as our Marketer of the Month to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.

This month, we’re recognizing Aeroflow Health’s Brian Munn. An experienced leader of high-performance lifecycle marketing programs, Brian has migrated to Braze in three separate businesses, and won Braze’s Marketing MVP Torchie Award in 2022. He is currently Senior Marketing Automation Manager at Aeroflow Health, a pioneering healthcare company dedicated to enhancing health outcomes, closing care gaps, and ensuring patients get the care they deserve. We spoke to Brian about what he loves about his role, the campaigns he can’t wait to work on, and how Braze accelerates both campaigns and careers. Let’s dive in.

What is your favorite part of your job?

I’m a builder at heart. I love building new automations and flows, finding ways to turn ideas into reality, unlocking new ways to engage and bring value to an audience base, and figuring out how to scale all of the digital infrastructure that you don’t see in everyday life—but powers how we interact with products every single day. I still find myself loving every element of that. But there is another element I find myself enjoying even more. Building teams.

We can only do so much by ourselves, and a great team can move mountains and create a monumental impact. I’ve loved being able to mentor new marketers and teammates. Helping show them the power of Braze, and discover new ways to unleash their creativity.

There is nothing better than seeing someone who’s had an idea that they’ve wanted to test for so long, being able to bring that idea to life. And ultimately, seeing someone learn and grow is inspiring to never stop learning and growing myself.

What company goals have you prioritized?

This is the third company where I’ve gone through the process of migrating to Braze. With that comes the experience of lessons learned and a roadmap approach of what to prioritize.

You have to know the lifecycle flows of your audience base as well as the business model of your company. Be clear on what moves the needle, both in terms of key flow and metrics, for your audience. It’s all connected and enhances everything you build in Braze.

There are endless optimizations that can be built, but not enough time in the day to build all of them at once. So you need to be resolute in prioritizing impact.

Each optimization you launch allows you to be more systematic in your prioritization as well. Seeing one test have a larger impact than expected? Lean into that, and find ways to expand that across channels and products. Seeing another one not drive what you thought it would? Dive into the underlying engagement metrics and try to figure out what it might be saying and how you can adjust future tests.

What’s unique about my current role is that it spans across a variety of business units, and each one has different key metrics and goals. One business unit’s goals may be geared towards launching new product categories, while another focuses on automation.

There is going to be ambiguity in where you spend your time or what to build next, but you have to be comfortable with that ambiguity. At the end of the day, it’s about looking at all of the opportunities available, utilizing what you have learned to paint a clearer picture, and letting impact be your compass for where you focus.

How do you see Braze as a career accelerant?

My career trajectory has been closely linked to my growing expertise of using Braze to transform customer experiences and develop high-performing marketing teams.

My first interaction with Braze came while helping lead an email platform migration at a startup in Chicago. Out of an initial list of 30, we selected Braze because it met all of our needs. Since then, Braze has been a phenomenal platform and partnership. As Braze evolved with new channels and new features, we expanded the optimizations we were seeing in email, into mobile push, in-app messages, and content cards. Then took things further, utilizing Catalogs, Connected Content, and Webhooks to connect systems together and bring any idea to life.

That progression—from email to multi-channel, from campaigns to system-level integration—shaped my career. It gave me the experience to build lifecycle programs across industries, then to grow into my current role at Aeroflow Health. What began with building email campaigns in a new customer engagement platform has evolved into a career leading change and innovation in the sector, powered by Braze's ever-evolving system.

My experience with Braze has allowed me to drive growth and create meaningful customer experiences for the organizations I work for, as well as building a successful and rewarding career in marketing automation.

What are you most excited to work on this year?

We are really excited to dive into BrazeAI, looking at the optimizations we’ve launched with personalization, and scaling it even more at a 1:1 personalized experience. I believe this feature will unlock some really exciting use cases that change how we think about marketing and the consumer space in general.

We are working across the entire company, from marketing teams, to product teams, to engineering teams, to harness the power of Braze and expand the impact of our optimizations exponentially.

Some projects we are looking to test involve how we can be more reactive with identifying users who may be stuck and need assistance navigating our product experience, as well as building out new functionality and product features. This will all be within Braze, utilizing BrazeAI with a combination of webhooks and key-value pairs to speak between systems.

How have you used Braze to do something creative?

I truly believe the real power of Braze lives where it is seamlessly infused between both your marketing initiatives and your product experiences. One example is how we used Braze to understand, redesign, test, and refine the user onboarding experience, resulting in significant improvements.

Some of our onboarding flows on our site can become pretty complicated based on what a customer is eligible for. Previously, our flow of communications in relation to this flow was the same for every person. Utilizing Braze’s SDK integration as well as a Data Share Integration with Snowflake, we were able to understand where users may be getting stuck.

With Braze’s canvas experience, we were able to build an entirely new flow that utilized actions the customer has taken versus actions they haven’t taken yet, to create a dynamic lifecycle flow that branched users in real-time. If they don’t enter the flow at all between communications, we can message them differently than if they reach the cart and abandon it before submitting their order.

We initially tested changing subject lines to ensure we were heading down the right path. By just changing subject lines, we were able to drive a 27% increase in site-side sessions as well as a 2.2% lift in order conversions. Additionally, this test allowed us to analyze each of these audience flows and see where further opportunities might be. The next phase has allowed us to start building out and optimizing the right experience for each of these audience scenarios — building out personalized experiences not just in marketing channels, but across the product.

Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the Braze Bonfire Community.