Unlock customer engagement’s full potential with the BrazeAI Operatorᵀᴹ

Marketers are constantly asked to do more with less. Whether it’s creating sophisticated new campaigns, personalizing emails in a hurry, or launching engagement programs in new countries, marketers are constantly pulling off the extraordinary with little support.

While most marketers wear the “do more with less” badge of honor proudly, we all need a little help to cut through the busywork and minutiae of creating world-class engagement strategies. The BrazeAI Operatorᵀᴹ is that help, now offering AI-powered support, instant guidance, and hands-on execution within the Braze platform.

Braze is a powerful tool helping marketers across the world build closer relationships with customers. The Operator helps unlock the customer engagement platform’s full potential, offering faster ways for marketers to do more, drive value, and give customers exactly what they want.

Understanding the BrazeAI Operatorᵀᴹ

The BrazeAI Operatorᵀᴹ is your full-time assistant. Fully trained on Braze’s functionality, simply ask the Operator a question, give it a task, or even ask it to build an agent and see how quickly and accurately it responds.

The Operator provides instant guides on how to work with Braze and get the most out of every campaign built within the platform. It also works with the BrazeAI Agent Consoleᵀᴹ to build agents that can automate many tasks that used to require human oversight, such as sentiment analysis, dynamic segmentation, or responding to customer feedback.

The Operator is designed to build a wide range of content—such as emails, in-app messages, push notifications, and more—for cross-channel campaigns. The benefit of creating campaign messages through the Operator is the speed and self-sufficiency of the work. No more waiting on technical support teams to scale sophisticated campaigns. The Operator even supports complex Liquid personalization, allowing engagement teams to create advanced personalization in a flash.

No one likes busywork, and spending too much time on the details of building campaigns leaves less room for marketers to think big. The Operator helps declutter the time spent on the minutia so you can focus on ways to think strategy and deepen customer relationships.

How marketers can drive value with the BrazeAI Operatorᵀᴹ

Marketers around the globe are already leveraging the Operator to help drive sophistication and go to market faster. What to know how? Here are a few examples for inspiration.

Builds agents from a single prompt

With the Operator and the BrazeAI Agent Consoleᵀᴹ, marketers can quickly build agents that can automate what was once busywork. Simply give the Operator a few instructions, and you’ll have agents working for you in no time.

Agentic personalized message copy

Drafting personalized copy for thousands (and sometimes millions) of customers takes time and resources very few brands possess. With Operator, you can leverage AI agents that analyze real-time customer data, such as where they are in their journey and what they’ve browsed. Agents then write personalized campaign copy for every individual customer. No need for templates or manual variants. Just personalized copy, at scale.

Conversational AI agents for inbound SMS and survey feedback

Want to easily respond to every customer through SMS and survey feedback? The Operator can build an agent through Agent Console that analyzes customer texts and surveys, understands sentiment, and responds quickly. Now customers can feel seen and heard—whether their feedback is positive, negative, or neutral.

The Operator as a marketing expert

The Operator works as your 24/7 Braze expert, helping you get the most out of the powerful Braze platform. Brands of all sizes can scale sophisticated, personalized campaigns in a hurry.

Multilingual localization via Braze Catalog agents

Need to translate and localize product copy? Just tell the Operator what you need in the languages you want. The Operator can then analyze products stored in Catalogs, translate to more than 20 languages, and preserve brand and tone-of-voice throughout the process. It’s never been easier to launch new markets!

Real-life brands using BrazeAI Operatorᵀᴹ

The Operator is already helping many brands level up. Let’s see what customers are saying:

"I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. It’s not exactly time savings. I’m doing things that would have been completely impossible without the Operator."

Elaine Armbruster

Director of Digital Experience, American Diabetes Association

“The Operator literally thought of ways of using customer data I hadn't even considered, which it incorporated with very advanced Liquid code. The Operator prevented some subtle issues I wouldn't have caught until I went to QA, and I wouldn't have known where to start troubleshooting.“

Holly Jacobson

Lifecycle Marketing Manager, Cleo

Final thoughts

As AI scales in sophistication, one question marketers will need to ask themselves is “what AI tools make my life easier?” The Braze platform is capable of powering engagement for brands of any shape or size. Many of the best capabilities work best when marketers can tap into the sophistication of the platform. Think of the Operator as your way of leveling up that sophistication, able to understand the ins and outs of Braze and help you get everything you can out of your engagement strategies.

Interested in learning more about the BrazeAI Operatorᵀᴹ? Check out the BrazeAIᵀᴹ product page to dive deeper.