Power richer, more dynamic journeys with the BrazeAI Agent Consoleᵀᴹ

It's undeniable. AI agents are everywhere, and their influence is transforming how consumers and brands interact across every major digital platform and channel. While the excitement is real, the execution often leaves a lot to be desired. Promised a revolutionary, 1:1 experience, too many consumers instead find themselves overwhelmed by subpar AI-driven experiences. Brands have leveraged AI to achieve more output, instead of using AI to support the outcomes, that will provide resonance and relevance for each individual.

To see value from agentic marketing, marketers need the ability to configure AI agents and deploy them flexibly in their customer journeys. The BrazeAI Agent Console™ is built to make that possible.

Understanding the BrazeAI Agent Consoleᵀᴹ

Ultimately, agentic marketing depends on your ability to spin up, adjust, and spin down AI agents that can help you better understand, serve, and build relationships with your customers. The more control that you can give marketers over that process, the more agile and flexible they can be, making it easier to transition away from using AI to do more of the same—and transition to using it to do more of the right things for each individual.

The BrazeAI Agent Console™ unlocks those opportunities by making it easier for marketers to take ownership over how AI is being used in their customer engagement efforts. By leveraging agents to turn complex tasks into seamless automated workflows, marketers can use the Agent Console to unlock greater productivity, explore new marketing possibilities, and also support more relevant, valuable experiences for the customers they're looking to serve.

With the Agent Console, marketers can easily create, configure, and deploy agents throughout the Braze platform, including right within Catalogs or Canvases. These agents can support a wide array of use cases and handle custom tasks, tackling both simple and complex workflows—from lead scoring, localization, and profile enrichment to selecting optimal content, uncovering intelligent customer insights, and personalizing journeys at scale.

How marketers can drive value with the BrazeAI Agent Consoleᵀᴹ

The Agent Console makes it possible for marketers to carry out a vast range of different tasks, automations, and actions to support their customer engagement efforts—but there are some core use cases that we’re seeing crop up again and again. For brands looking to understand where to get started with the Agent Console, consider the following:

1. Personalized content generation at scale

With the Agent Console, marketers can leverage agents to automatically create messages or localize content that incorporates whatever data or context they choose (e.g. customer attributes, event data, brand guidelines). Agents can use real-time context, such as a customer’s search history or what products they’ve put in their cart, to generate a bespoke message at the moment of send. Because it’s easy to spin up new agents to support these messages and experiences, brands can deploy them even at a massive scale, allowing marketers to leverage AI power dynamic content generation as needed.

2. Dynamic segmentation and routing

So much of providing truly relevant, valuable experiences to your customers is about recognizing (and acting on) their preferences, their browsing behaviors, the signals they send through how they engage. With the Agent Console, marketers can use AI agents to swiftly segment customers based on their behavior, identify individually relevant product affinities, or to send them down highly personalized user journey paths based on each customer’s real-time context. At the same time, brands can set down clear goals and guardrails, allowing them to control the parameters each agent is operating under.

3. Interpreting unstructured data

Modern marketing is built on data, but brands have often struggled to move information where it’s most needed because of inconsistent data formats and other data hygiene issues. With the Agent Console, marketers can leverage AI agents to take messy or free-form data inputs (think survey responses, form fills, customer messages in two-way messaging chats) and seamlessly convert them into structured outputs. That makes it possible to use those inputs to update customer attributes in a user profile, carry out effective sentiment analysis, or even match a customer response to an item in your product catalog.

Real-life brands using the BrazeAI Agent Consoleᵀᴹ

There are many ways to use the BrazeAI Agent Consoleᵀᴹ to drive more value and deepen customer relationships. And since it was first announced, we’ve watched as a wide range of different brands in countries around the world have taken advantage of the Agent Console to amplify the impact of the customer engagement efforts, including:

• Luxury Escapes replaced manual segmentation with an agent capable of classifying users by level of intent, boosting revenue per user by 10%
• Dayuse leveraged the Agent Console to personalize the messages sent to customers based on each individual's purchase history, increasing repeat bookings by 23%
• ConsumerAffairs used the Agent Console to make recommendations to customers who weren't engaged or hadn't shared much personal data, boosting clicks per open by 3.5X and raising conversions by 2X.

Final thoughts

The future of customer engagement is here—but only brands with the right tools and the right approach will be able to grasp it. The BrazeAI Agent Consoleᵀᴹ makes it easier to take full advantage of AI to support your customer engagement strategy, strengthen user relationships, and bolster your brand’s bottom lines by unlocking new opportunities for deeper personalization, better targeting, and smarter recommendations.

Interested in learning more about the BrazeAI Agent Consoleᵀᴹ? Check out the BrazeAIᵀᴹ product page to dive deeper.

Forward-looking statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal year ended January 31, 2026, filed with the U.S. Securities and Exchange Commission on March 25, 2026, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.