The Total Economic Impact™ of Braze: 457% ROI

Key takeaways:

• How Braze can drive an ROI of 457%
• The $14.2M profit increase seen by a composite organization from improved conversion and retention associated with the use of Braze, alongside $4.4M in employee efficiency gains
• How Braze drives an $8.5M incremental profit for a composite organization from 1:1 personalization with BrazeAI Decisioning Studioᵀᴹ, on top of the existing profit driven by the Braze platform
• Less than a 6 month payback on the Braze investment

Today’s consumers have seemingly endless options when it comes to the brands they buy from, and a growing number of ways to engage with each one. Finding scalable, sustainable ways to nurture customer relationships, to connect with consumers in ways that feel meaningful and valuable—and to do it via the channels and touchpoints that each individual prefers—isn’t a pipe dream anymore. In fact, it’s an expectation, one that can have a major impact on the success or failure of a company’s marketing efforts.

To more fully understand the potential return on investment (ROI) and business impact that a customer engagement platform can have, Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) study. This research, which explored the benefits, costs, and risks associated with investing in Braze as a customer engagement platform, included interviews with six decision makers, with an average of more than five years experience using the Braze platform in connection with their marketing efforts.

How can Braze impact brands’ customer engagement results?

Forrester independently conducted the TEI study, which was based on a proprietary methodology developed to assess and communicate the tangible value associated with business and technology initiatives. As part of the study, Forrester aggregated the experiences of the interviewees and combined their results to create a single composite organization that could be examined to determine the business impact that Braze can provide. The research found that total economic impact of using Braze included:

Decision makers interviewed by Forrester were able to significantly elevate both the scale and performance of their marketing efforts after beginning to use the Braze platform. They also improved the personalization and relevance of their customer communications, boosting engagement, loyalty, and retention, among other factors. These improvements had the potential to drive $14.2 million in additional profit by improving conversion and retention rates.

In addition, organizations that leveraged the BrazeAI Decisioning Studioᵀᴹ, the Braze platform’s AI decisioning tool, saw additional incremental benefits—including a $8.5M uplift—when it came to the specific key campaigns that they ran using this advanced solution. The Decisioning Studio supports true 1:1 personalization by allowing marketers to specify a KPI goal and allow the solution to optimize that campaign continuously toward that goal, based on ongoing learnings and performance.

Interviewees also reported that leveraging Braze resulted in meaningful improvements over their previous customer engagement solutions when it came to usability, scalability, and the ability to amplify the impact of their marketing programs. The study found that these benefits included:

• 108,500 hours reclaimed by marketers from increased operational efficiency, including the ability to launch campaigns 20 days faster than before
• 80% annual engineering labor savings from reduced technical debt by retiring clunky, support-heavy legacy solutions

Gain key insights from the Total Economic Impact of Braze

As customer engagement grows increasingly central to brands’ marketing efforts and bottom lines, ensuring that you have the right technologies on hand to carry out effective engagement programs has become essential. Forrester’s new study on the Total Economic Impact of Braze provides key insights for brands thinking through their marketing stack, making it easier to map their vision for customer engagement to specific technologies that can help make that vision a reality.

*The Total Economic Impact™ Of Braze, a commissioned study conducted by Forrester Consulting on behalf of Braze, April 2026.

Forward-looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated economic and customer benefits from Braze. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further, the information in this blog post concerning Braze’s industry, including industry statistics and forecasts, customer value, anticipated ROI and the markets in which Braze operates is based on information from independent industry and research organizations, other third-party sources and management estimates. These projections, forecasts, assumptions and estimates are necessarily subject to uncertainty and risk due to a variety of factors. Further information on potential factors that could affect these potential results or achievement of any forward-looking statements are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2026, filed with the U.S. Securities and Exchange Commission on March 25, 2026, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these statements, except as required by law.