Thought leadership, tips, and tricks for world-class customer engagement
If this year has taught us anything, it’s that past marketing tactics won’t necessarily result in future success. The secret to working smarter this season? Unlocking your most valuable asset: First-party customer data. With the new and improved features included in the Braze Summer 2021 product launch, you can take full control of your customer data at every step of the way—from insight generation to campaign execution.
Our Product, Design, and Engineering teams share how they built the Braze platform from the ground up.