Thought leadership, tips, and tricks for world-class customer engagement
To get the most out of their marketing programs, brands need to ensure that they’re building their customer engagement efforts on a foundation of reliable, real-time data. Thankfully, the new and improved features included in the Braze Fall 2021 product launch make it possible to lay that foundation and future-proof your customer engagement efforts so you can handle whatever is thrown your company’s way.
By Brendan O'Connor
Customer Insights Analyst, Braze — Braze
Dec 17, 2021 —
We decided to take a data-focused look at SMB brands and how they can make the most of their customer engagement efforts. We’ve found that SMBs often work with limited time and resources, so we wanted to share some insights to help them thrive. Our biggest takeaway? That SMB brands should seriously consider leveraging more messaging channels to reach their customers effectively.
Our Product, Design, and Engineering teams share how they built the Braze platform from the ground up.