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Braze
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Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it
  • Data & Analytics

    Live 360° customer profiles, actionable insights, data sharing and streaming
  • Campaign Orchestration

    Create, adapt, and iterate on customer journeys all in one place.
  • Optimization

    Behavior-based automation, predictive tools, and A/B testing

Integrated Cross-Channel Delivery

  • Mobile & Web Push
  • In-App & In-Browser Messaging
  • Content Cards
  • Email
  • SMS

Industries

  • Retail & eCommerce
  • Media & Entertainment
  • Financial Services
  • Travel & Hospitality
  • On Demand

Use Cases

  • Optimize Onboarding
  • Increase Engagement
  • Reduce Churn
  • Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Retail & eCommerce

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Read more

Health & Wellness

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Read more

Engagement

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Read more

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works
  • Certifications
  • Technical Support
  • Braze Learning
  • Customer Success Managers
  • Community

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys
  • Technology Partners
  • Solutions Partners
  • Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement


Using Braze

  • Documentation & User Guides
  • Braze User Community
  • Glossary
  • Customer Support & Services

Content Library

  • Blog
  • Reports & Guides
  • Webinars & Events
  • Videos
  • Benchmarks
  • EN
  • JP
  • About Us
  • Careers
  • News
  • Investor Relations
  • Legal
  • Contact Us
Login
Login Get Started

Why braze?

Instantly get the right message to the right customers on any channel.

See how we’re different

Product Overview

Power more personalized messages across mobile, web, email, SMS, and more.

See Braze in action

Engineered for any scale

Braze enables world-class customer engagement powered by flexible APIs, supported by enterprise-grade security and compliance.

See how we do it

  • Data & Analytics
  • Campaign Orchestration
  • Optimization

Integrated Cross-Channel Delivery

  • Mobile & Web Push
  • In-App & In-Browser Messaging
  • Content Cards
  • Email
  • SMS

Industries

  • Retail & eCommerce
  • Media & Entertainment
  • Financial Services
  • Travel & Hospitality
  • On Demand

Use Cases

  • Optimize Onboarding
  • Increase Engagement
  • Reduce Churn
  • Improve Acquisition

Case Studies

See how leading brands worldwide use Braze to drive results

Retail & eCommerce

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Health & Wellness

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Engagement

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Braze For Success

Evolve your customer engagement program with our award-winning services.

See how it all works

  • Certifications
  • Technical Support
  • Braze Learning
  • Customer Success Managers
  • Community

Strategic partnerships

Extend the value of Braze by connecting with a trusted Technology or Solutions partner.

Learn more about Braze Alloys

  • Technology Partners
  • Solutions Partners
  • Partner Portal

All Resources

Thought leadership, tips, and tricks for world-class customer engagement


Using Braze

  • Documentation & User Guides
  • Braze User Community
  • Glossary
  • Customer Support & Services

Content Library

  • Blog
  • Reports & Guides
  • Webinars & Events
  • Videos
  • Benchmarks
  • About Us
  • Careers
  • News
  • Investor Relations
  • Legal
  • Contact Us
  • EN
  • FR
  • DE
  • JP
Login

Resources


Thought leadership, tips, and tricks for world-class customer engagement

Use Cases

  • Acquisition
  • Engagement
  • Onboarding
  • Reduce Churn
  • Retention

Industries

  • Financial Services
  • Health & Wellness
  • On-Demand
  • Media & Entertainment
  • Retail & eCommerce
  • Travel & Hospitality

Topics

  • AI and Machine Learning
  • Brand Humanity
  • Braze Alloys
  • Building Braze
  • Data Agility
  • Cross-Channel
  • Customer Engagement
  • Culture at Braze
  • Data Privacy and Security
  • Marketing Ecosystem
  • Personalization

Resources

  • Event
  • Guide
  • Report
  • Video
  • Webinar

Product Feature

  • Business Intelligence
  • Campaign Scheduling
  • Canvas
  • Currents
  • Email
  • GDPR Compliant
  • HIPAA Compliant
  • In-App Messages
  • In-Browser Messages
  • Liquid Personalization
  • Mobile Push Notifications
  • Reporting and Analytics
  • Rate Limiting
  • Web Push
  • Webhooks

Region

  • APAC
Show All
  • All Resources
  • Articles
  • Reports & Guides
  • Videos
  • Webinars & Events

Canvas

Start Anywhere, Go Everywhere With Braze Canvas Flow

Braze Canvas Flow allows marketers to design multi-step customer journeys even faster with no code required, quickly building effective campaigns that would otherwise require more time and resources, in some cases including support from software engineering teams. Let's dive in.


Read Feature

Braze Blog

  • Customer Engagement

    What Are Anonymous Users?

    May 6, 2022

  • Customer Engagement

    What iOS 16 Means for Customer Engagement

    Jun 16, 2022

  • Retail & eCommerce

    How Braze for Commerce Helps Brands Gain Value from First-Party Data

    Mar 28, 2022

  • Guide

    2022 Global Customer Engagement Review

    Jan 20, 2022

  • Webinar

    Getting Started with Content Cards

    Sep 13, 2022

  • Webinar

    Braze Canvas Flow: Your Tool for Customer Journey Orchestration

    Aug 9, 2022

  • Culture at Braze

    Q&A With the Summer 2022 Braze Intern Class

    Aug 8, 2022

  • Canvas Flow

    How Braze Canvas Flow Helps Brands Meet Today’s Customer Journey Needs

    Aug 8, 2022

  • Channels

    Reach Viewers More Effectively with OTT Media Platform Messaging Strategies

    Aug 8, 2022

  • Building Braze

    Tales From Hack Day: How Braze Product Engineering Manager Derek Schultz Solved a Campaign Copying Challenge

    Aug 8, 2022

SMS

SMS Starter Pack: 3 Campaigns To Implement Into Your Marketing Strategy

Amy Ellis

By Amy Ellis

— Braze

Aug 5, 2022 —

In today's fast-moving, challenging competitive landscape, building closer relationships with your customers can be the difference between holding onto a user or seeing them lapse. One way to do that is by including SMS as a channel in your brand's marketing channel mix.

Read Feature

Building Braze

Our Product, Design, and Engineering teams share how they built the Braze platform from the ground up.

See All Posts

Building Braze

Tales From Hack Day: How Braze Product Engineering Manager Derek Schultz Solved a Campaign Copying Challenge

Aug 8, 2022

By Derek Schultz

Manager, Product Engineering

Building Braze

How Braze Embraced Internationalization

Aug 2, 2022

Nick Robin

By Nick Robin

Product Manager, Braze

Building Braze

Tales From Hack Day: Braze Senior Software Engineer Hal Anil Calculates the Tax Impact of Exercising Options

Jul 15, 2022

By Hal Anil

Senior Software Engineer, Frontend Infrastructure and Experience Team, Braze

  • Building Braze

    How Braze Embraced Internationalization

    Aug 2, 2022

  • Growth Marketing

    How to Adapt to Changes You Can't Predict: Creating an Evolutionary Team Structure

    Aug 2, 2022

  • Braze Announcements

    Braze Earns Prestigious Customer Service Award For Fourth Consecutive Year

    Aug 2, 2022

  • Data Privacy and Security

    How Transparency Can Help Consumers Understand the Balance Between Privacy and Personalization

    Aug 1, 2022

  • Braze Alloys

    Driving Brilliant Customer Engagement for QSRs Through the Power of Location-Based Technology

    Jul 29, 2022

  • Webinar

    SMS + Email: Better Together

    Jul 27, 2022

  • Customer Engagement

    How Technical Teams Can Support Anonymous User Campaigns

    Jul 26, 2022

Ideas that move us

Articles Reports & Guides Videos Webinars & Events
  • Acquisition
  • Engagement
  • Onboarding
  • Reduce Churn
  • Retention
  • Financial Services
  • Health & Wellness
  • On-Demand
  • Media & Entertainment
  • Retail & eCommerce
  • Travel & Hospitality
  • AI and Machine Learning
  • Brand Humanity
  • Braze Alloys
  • Building Braze

Product Resources

Documentation & User Guides
Customer Community
Learning at Braze
Technology & Solutions Partners
Forrester CCCM
The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021
Download Report
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  • Australia
  • Korea
  • Latin America

Thank You

SOC
ISO 27001 Certified
  • Product
  • Data & Analytics
  • Braze Canvas Flow
  • Optimization
  • Mobile & Web Push
  • In-App & In-Browser Messaging
  • Braze Content Cards
  • Braze Email
  • Braze SMS
  • Solutions
  • Retail & eCommerce
  • Media & Entertainment
  • Financial Services
  • Travel & Hospitality
  • On Demand
  • Optimize Onboarding
  • Increase Engagement
  • Reduce Churn
  • Improve Acquisition
  • Customers
  • Partners
  • Resources & Blog
  • Documentation
  • User Guide
  • Developer Guide
  • Company
  • About Us
  • News
  • Investor Relations
  • Careers
  • Contact Us
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Thank You

SOC
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