BrazeAI™

You lead, BrazeAI™ amplifies

Move faster, personalize at scale, and grow with confidence—powered by the BrazeAI™ product suite.

A woman on a laptop next to floating screens showing AI marketing campaign generation, personalized email offers, and discount messages.

MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

HBO Max
Venmo
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Yelp
KFC
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HBO Max
Venmo
e.l.f. logo in black text with periods.
Yelp
KFC
Delivery Hero
BRAZE AI SIZZLE_FINAL_2026

Better decisions, better outcomes

Build at the speed of AI

Go from ideas to working campaigns in moments with a team of AI agents.

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Personalize every interaction

Deliver relevant 1:1 experiences faster and at scale when you tailor every touchpoint.

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Improve campaign results

Make smarter decisions and optimize customer journeys.

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Build at the speed of AI

Elevate your role with a team of BrazeAI™ Agents

Unleash your creativity

Describe what you want and let AI agents build on-brand content and campaigns for you.

Find your momentum

Get instant guidance and hands-on AI execution so you can build faster, with less friction.

Break through blockers

Write HTML, build segments, and analyze campaigns with AI agents—no technical team required.

Test more, guess less

Uncover what resonates with your customers and keep iterating, all without the wasted effort.

Retail company increased their purchase conversion rate by 35% by using AI Item Recommendations in their out-of-stock emails
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BrazeAI Operator generating a personalized welcome email, shown next to an email preview for "Anchor" featuring jeans and a "Shop the sale" button.

Personalize every interaction

Deliver true 1:1 relevance
at scale

Create personalized content instantly

Get more from AI agents that generate on-brand content using your brand guidelines and real-time customer data.

Use all your data

Turn your richest customer data into relevant experiences without leaving anything on the table.

Customize everything

Personalize every aspect of customer communications, including content, offers, channels, timing, frequency, and more.

Go beyond segments

AI decisioning agents learn and adapt in real time to deliver experiences that are genuinely unique to each customer.

Dayuse moves from generic messaging to AI-powered personalization with BrazeAI Agent Console™
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Improve campaign results

Move the metrics that matter

Make relevant recommendations

Use past behavior to surface the right product or content for every customer, every time.

Drive up the bottom line

Put the right offers, incentives, and campaigns in front of the right people so you can maximize profit, revenue, efficiency, and LTV.

Test more, guess less

Uncover what clicks with your customers, faster—then keep innovating without the wasted effort.

Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value
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Case Studies

The BrazeAI™ Difference

Real-time
context

Braze continuously ingests context, processes it in real time, and makes it immediately available for BrazeAI™ intelligence.

Composable intelligence

BrazeAI™ natively embedded at every layer of our platform and can be combined and recombined across leading models for engagement use cases.

Cross-channel interaction

BrazeAI™ makes the output of its models quickly available for cohesive interaction on any channel.

Proven expertise, 
results, and scale

Braze is equipped with years of AI decisioning experience and AI-dedicated teams configuring and deploying AI agents.

FAQ

What is BrazeAI™?
In what ways does BrazeAI™ improve personalization?
How can BrazeAI™ help optimize campaigns?
What AI technologies power BrazeAI™?
How can BrazeAI™ help improve experimentation and testing?
What marketing outcomes can BrazeAI™ help improve?

Reimagine what’s possible with AI