Mastering Customer Engagement in an Increasingly Connected World
If a brand wants to understand how a customer engages with them, it needs to measure their behavior across many different digital platforms and channels—from email, and mobile apps to websites, social media, and voice-based platforms.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.