Wage inequality. Sexual harassment. The glass ceiling. Being talked over and passed over and overlooked. Companies in tech and beyond are trying to make progress on overcoming entrenched gender inequality at work, but caring about change and making it effectively are two very different things. Join The Female Quotient’s Shelley Zalis in an exploration of how companies can move the needle.
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users.