video|January 29, 2021
Wage inequality. Sexual harassment. The glass ceiling. Being talked over and passed over and overlooked. Companies in tech and beyond are trying to make progress on overcoming entrenched gender inequality at work, but caring about change and making it effectively are two very different things. Join The Female Quotient’s Shelley Zalis in an exploration of how companies can move the needle.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Ferg, a product manager at Dabble, a small sports betting app in Australia, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
