As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.