Year over year, it becomes ever more clear how central brand humanity is to creating relevant, memorable experiences for consumers. Brands that listen and understand their customers—then act on that information—will develop long-lasting relationships with those customers.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
The period from Black Friday to Cyber Monday is a key annual moment for retailers, and for marketing teams looking to reach consumers with critical messaging. Doing so successfully requires a platform with stability, speed, and reliability. Here’s how Braze makes effective Black Friday messaging possible.