The Evolution of Engagement: How Braze Helps Marketers Scale to the C-Suite

In the fast-evolving world of customer engagement, you are only as good as the technology you deploy. Join Alexander Seiler, CMO at HRS Group, as he reflects on a decade-long journey alongside Braze. From tackling the classic "build vs. buy" dilemma at tech giant Zalando to orchestrating unified B2B and B2C experiences at HRS Group, discover how specialized cross-channel technology can redefine what is possible for both your brand's ROI and your personal career growth.